You never think about what actually goes into a seemingly simple 60 second spot on TV. Creating a PSA for this course gave me insight into the many hours and multiple skills required to convey a message in an efficient and effective manner. I was fortunate to have a group where the skill set was divided evenly and we all agreed on which part of the process individual members would be responsible for. Here is the finished product:
Our group utilized Google Docs to work and chat about the pre-production process and edit our pre-production document. While finding appropriate times where everyone in the group was available, we did manage to meet at least twice a week to collaborate and revise our PSA script, shot selections, and audio/voiceovers. The first PSA ended up being twenty (20) seconds over the limit, so the group brainstormed about footage to cut and number of seconds text needed to up on the screen. After posting the edited video for review to Google Docs, we decided to use YouTube as our web delivery platform as our target audience is mainly tweens/teens.
I would say that if given more time, more footage in different settings could be taken to procure the best shots. The other component that seems simple, but really needs to be given more attention is voiceovers. The human voice conveys such a range of feelings and can be a very compelling tool in a PSA. Overall, my group worked well together and did a great job putting together this PSA. I would definitely like to use this exercise in my classroom setting.
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